Case Study
Soda Live Logo Design
Designing a scalable identity for a real-time streaming platform.
Role
Lead Brand Designer
Duration
4 Weeks
Status
Delivered
Deliverables
Logo System, Brand Guidelines
Overview
Soda Live needed a brand identity that felt energetic, trustworthy, and distinctly modern to stand out in a saturated streaming market.
The Problem
- Generic Identity: Previous identity blended in with competitors and lacked differentiation.
- Poor Scalability: Previous logo didn't scale well to app icon size.
- No Cohesive Metaphor: Lacked a visual metaphor for "real-time interaction" that felt ownable.
The Goal
- Design a distinct, energetic visual mark.
- Ensure perfect legibility from 16px to 1024px.
- Create a system that translates to UI and marketing.
Process
1. Exploration
200+ concepts explored — narrowed to 1 final direction.
2. Concept Dev
Merged Chat Bubble, Play Icon, and Energy Bubbles into a single mark.
3. System Build
Built brand guidelines, color system, and export structure.
Concept Development
200+ concepts explored → refined to 1
Chat Bubble
Representing real-time communication between users.
Play Icon
The core action of live streaming.
Energy Bubbles
The "Soda" fizz and dynamic energy of the platform.
Color & Typography
Sunset Gradient
#FFC857 → #F67F00 → #C9184C
Vibrant, fizzy, and full of motion.
Aa
SF Pro Display
Clean, modern, highly legible in UI.
Challenges
First Logo Project
Learning bezier curves and optical alignment from scratch.
Iteration Overload
Knowing when to stop exploring and start refining.
Stakeholder Misalignment
Bridging the gap between personal taste and brand strategy.
Emotional Pressure
Designing the core identity carries heavy responsibility for the brand.
Final Identity
Learnings
Process Over Decoration
A strong concept rooted in meaning always beats a visually polished but empty mark.
Objective Decision Making
Learned to separate personal taste from what the brand actually needs.
Handling Feedback Constructively
Turned stakeholder critique into useful direction rather than noise.
System Thinking in Brand Design
A logo is not one file — it's a system of marks, scales, and contexts.
Outcome
Delivered a complete, scalable brand identity system deployed across the web platform, mobile app, and marketing materials. The new logo increased brand recognition and established a professional, energetic presence for the startup.