Case Study
SodaLive App
Designing a safer, fairer live streaming experience for users and creators.
Role
Product Designer
Duration
8 months
Status
In Development
Deliverables
Design System, App UX/UI
Overview
Creating a platform that builds trust and value by tackling scams and unfair creator payments through an innovative escrow system.
The Problem
- User Trust is Broken: Scams are common, users lose money, and conversations feel transactional.
- Creators are Underpaid: Platforms take high commissions (40–60%) leaving creators with little control.
The Goal
- Reduce scams and build trust for users.
- Create a fair earning system for creators.
- Improve real-time interaction quality.
- Establish a clear product identity.
Process & Approach
1. Audit
Identified inconsistencies across existing layouts.
2. System
Introduced scalable component patterns.
3. Flow
Redesigned end-to-end user journeys.
Key Solution: Escrow System
User Pays
Money goes to secure escrow.
Creator Performs
Service or content delivered.
Payment Released
Automatic based on delivery.
Challenges
No Design Foundation
Took over from developers designing screens with no consistency, requiring a complete structural reset.
Cross-Platform Complexity
Needed the design system to work seamlessly across both Android & iOS guidelines.
Interaction Design
Complex live engagement flows, low-latency interactions, and integrating the escrow payment logic smoothly.
Market Identity
Avoiding building a "clone product" by creating strong differentiation in a saturated market.
Final Product Experience
Learnings
Systems Thinking
Built understanding of Material Design systems and how to structure scalable design systems from scratch.
Product Thinking
Improved decision-making and strategic thinking about user needs vs business goals.
Cross-Functional Work
Learned how to communicate effectively with developers and define clear design tokens.
Stakeholder Communication
Enhanced weekly presentation skills and ability to articulate design decisions.
Outcome
Established a strong product foundation with improved trust mechanics and clearer monetization flows, positioning the platform as a differentiated alternative in a saturated market.